Welcome to Idea R | Branding - Web Agency - Digital Strategies
Switch to the mobile layout

      Idea R - Bring out your brand - Web Marketing strategies

Blog

Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

Change language... italiano

Published on 7/17/2012
Categories: Web Analytics
Internal campaigns with Google Analytics and .NET AdRotator
An internal campaign banner is one that points to the same site it is contained in, for example you may advertise for one of your products while the user is looking at another one.
For banners hosted in external sites the best way to collect statistics is to use UTM (Urchen Tracking Module) query parameters: Google Analytics can automatically collect and group this type of data.
On the other side, the UTM approach is not good for internal campaigns, because when mixed with external ones, it compromises the analysis: try to imagine what happens if a user clicks on an external banner, then in an internal one and finally she makes a conversion. Which is the cause and which is the effect?

...read all the article.

Photographer: Igor De Ruitz
Published on 7/3/2012
Categories: Web & Apps
TechEd Europe 2012: Windows 8 report from Amsterdam

Many news from the Microsoft world at TechEd Europe 2012, concerning the products to come: Windows Server 2012 and Windows 8.
There were interesting sessions about the vision of the future by Microsoft, regarding server products and in particular about clouding by Windows Azure.
My main interests were on another subject, that is Windows 8, the new Metro user interface and the business opportunities on the client side. I arrived in Amsterdam with many doubts, many misunderstandings about these new technologies; now, 4 days later, I have a more clear vision.

...read all the article.

Photographer: Igor De Ruitz
Published on 6/6/2012
Categories: Visual Communication
Case study: the Magic Books Collection

The effect I'm going to present you is the junction point of two artistic passions that I have cultivated for years, maintaining them intentionally separated, until I have thought that they were both arrived to the maturity necessary in order to benefit equally one of the other: I’m referring to the magic passion and to the theatre one.

I think important to have waited for the right moment before trying to find the point of contact between the two worlds, although for both fundamentally is a matter of exhibitions with the artist on a stage and the spectators seated in the stalls, unfortunately it is unknown why the education of the two guys follows two completely different paths.

...read all the article.

Photographer: Igor De Ruitz
Published on 5/21/2012
Categories: Photography
Daniela Colzani Fashion Show: elegance and eroticism

They were in the hundreds to watch the Daniela Colzani fashion show, a young Brazilian specialized in Fashion Design in Milan and winner of the 2010 European competition "The Link", organized by the Sea exhibition Fashion in Cannes.

Special testimonial at Old Fashion Cafè in Milan could only be the compatriot Queen of Rio Carnival, Ana Paula Evangelista.

Daniela Colzani draws, cuts and sewes couture corsets carrying on a process of exaltation of the female figure. Thus she achieves the aesthetic ideals that define a world that seems far away, but that sometimes resurfaces to make us understand that certain parameters remain constant. Although in recent years anorexic models walked the runway, the "squeezed" and "stretched" are always in the everyday.

...read all the article.

Scroll to top