Brand Awareness
Idea R studies on a case by case basis the best
marketing strategies to achieve business goals with your
budget. Depending on the product type, the target audience and the countries to
reach, it uses Search Engine Marketing campaigns, Social Media
Marketing, Direct E-Mail Marketing, Display Advertising,
Article Marketing, Affiliation, etc..
Consideration and Test
In order for the web marketing campaign to be successful, Idea R
does not just manage your brand awareness, but designs from the
scratch your website or your
landing
pages
looking for maximizing conversions (goals). And
that's not all! For the entire duration of the campaign, thanks to the
sophisticated web analytics
algorithms, Idea R produces
variations of
your website
and offers them to random segments of your audience,
looking for a continuous improvement of performances.
Loyalty
The offer is very wide on the Internet, users discover new products
continuously and at the same speed they move to the competitor. After the hard
work and costs incurred to build a customer base, Idea R
studies and creates for you the best loyalty digital strategy: social media, microblogging,
corporate blog, newsletter, RSS feeds, etc..