Shhh do not tell the other magicians! Here is the third Mental Marketing secret revealed. 
Having an accomplice when you perform a magic trick is very convenient, but think how much better it would be if the accomplice is not aware of that.
Can you imagine the benefits of such a technique applied to advertising?

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Ogilvy creates a campaign to promote the new eco-friendly Coca Cola bottles.
We like the minimal graphics based on optical effects ... some are not so original, but the message comes through loud and clear. 

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Lazy loading applied to a web page is an excellent technique when all contents aren't immediately visible and you want to speed up page rendering.
A perfect candidate for this method are image galleries with many items, only the first image is visible when the page loads, other images will be visible only if the user decides to browse them.
This technique sounds great, but has a big SEO problem: search engine crawlers does not execute scripts, they only analyze HTML markup, so all the code that renders images dynamically is totally ignored along with images and captions.

Here're four solutions and, as often happens, the best is the last one.

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Are you ready for the secret number two?
This time we will talk about hypnosis and see how some techniques can be used to effectively reach all of your potential customers.

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Get hypnotized by these incredible animations.
See how just using two vertical lines and a focusing effect, your display will turn into a 3D one... unbelievable.

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