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Is it possible to use guerrilla marketing for B2B (business-to-business)?
In a niche as that of industrial machines, the unconventional marketing finds its application?

I'll show you in this interesting case study how we applied, probably for the first time, guerrilla marketing to the engineering industry. To do so we reasoned out of the box and we have designed a B2C product... a fake one!

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A case study from the concept...

• Mission
• Target
• Values
• Difference from competitors
• Benefits

...to the Idea R brand.

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The purpose of a brand is to tell a story, creating recognizable codes: the style identifies the brand, while the code is used to establish the communication. The target is to not go wrong with the dress (the code) for a specific party (the style). The maximum that a brand can get is when the designer accomplices to build the party on the dress.

Let's take a look on how three IT bigs made war upon each other, using communication codes and semiotics.

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ASP.NET gives you the opportunity to add script blocks and JavaScript files at runtime using methods like ClientScriptManager.RegisterClientScriptInclude().

How to perform a similar action to include style sheets?

There's no native method, but it's quite simple to perform.

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