You have done it perfectly!
You have written a great post, you published it on Facebook with a perfect headline and an attracting call to action.
Your page has 5000 fans, but the post is displayed only to 20 of them and you get barely one like.

What's wrong?!

Here's the explanation. Not a useless list of engaging best practices, but the real explanation.
Let's see what's happening inside Facebook mind and take the countermeasures...

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Posting links on social media (Facebook, Twitter, etc..) its a daily practice, usually blog articles, new products or a description of your professional services.
The problem is that often these links look graphically disappointing, so they catch very few visitors.

I promise you that after reading this article the appearance of your links will no longer be left to chance, you will have full control over the images and descriptive texts.

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There is a well-known bug on Internet Explorer 10 for WIndows Phone 8 that avoids responsive web sites to display correctly. The cause is that Internet Explorer 10 doesn't differentiate device width from viewport width, and thus doesn't properly apply the media queries in your favorite responsive CSS framework.
You can find many fixes on the client side, but if you're using ASP.NET, you have the chance to fix it server side with only few lines of code.

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Shhh do not tell the other magicians! Here is the third Mental Marketing secret revealed. 
Having an accomplice when you perform a magic trick is very convenient, but think how much better it would be if the accomplice is not aware of that.
Can you imagine the benefits of such a technique applied to advertising?

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Ogilvy creates a campaign to promote the new eco-friendly Coca Cola bottles.
We like the minimal graphics based on optical effects ... some are not so original, but the message comes through loud and clear. 

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