Visual Communication
Visual communication and copywriting are the tools of every art director, to tackle branding and advertising projects with a 360-degree approach.
IBM produces the smallest video of the world... not the shortest, but the one where the actors are the smallest possible! Here's an animation using atoms... incredible!
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Photographer: Igor De Ruitz
Published on 4/15/2013
When it comes to Milano Design Week, the
Fuorisalone has now become the main stage.
Outside the institutional paths of the Salone del
Mobile, it's on the Milan streets that you can experiment the innovative
design. Surely it is less glossy, but looking in small boutiques, in converted
garages and in the most unlikely spaces, you can find the real creativity.
Let's walk along the streets of Milan to explore the districts dedicated to
design and let's collect in a photo gallery the most interesting objects.
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It's truly amazing this video based on anamorphic illusions by
Brusspup.
The principle is like the advertisements you see on the football fields or along the tracks of motor racings: in practice it simulates an unlikely three-dimensionality thanks to distorted photographies.
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Photographer: Igor De Ruitz
Published on 6/6/2012
The effect I'm going to present you is the junction point of two artistic passions that I have cultivated for years, maintaining them intentionally separated, until I have thought that they were both arrived to the maturity necessary in order to benefit equally one of the other: I’m referring to the magic passion and to the theatre one.
I think important to have waited for the right moment before trying to find the point of contact between the two worlds, although for both fundamentally is a matter of exhibitions with the artist on a stage and the spectators seated in the stalls, unfortunately it is unknown why the education of the two guys follows two completely different paths.
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Photographer: Igor De Ruitz
Published on 4/21/2012
Being in Milan these days means feeling the fresh air that envelops
creativeness.
Despite the institutional event is the Salone del Mobile in
Milan Rho Fair, it is the city streets that we live innovation: entire
neighborhoods transformed into workshops and showcases on international design.
The Fuorisalone has become so well known that the big
manufacturers aspire to attend more in the city area (see Porta Genova or Brera)
rather than at the fair. There is still room for the young creative independents
that rent disused garages or old warehouses to exhibit their works, for example
in the Lambrate area.
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