Ogilvy creates a campaign to promote the new eco-friendly Coca Cola bottles.
We like the minimal graphics based on optical effects ... some are not so original, but the message comes through loud and clear. 

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Are you ready for the secret number two?
This time we will talk about hypnosis and see how some techniques can be used to effectively reach all of your potential customers.

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After years of honorable profession in the field of computer science and magic, people often ask me "Do you ever use magic tricks in marketing?"
This article is the first in a series that will teach you how to successfully apply to your marketing campaigns, some tricks that come from magic and mentalism.

Are you sure that you have never been a victim of one of these techniques?

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Let's continue the case study started with the design of the brand, addressing the issue of advertising.
TAV Engineering is a company fully dedicated to after sales services on vacuum furnaces and heat treatment equipment.
This study is interesting because we'll see how it's possible to address in a creative and unconventional way, a B2B market (machinery for the metalworking industry), which traditionally has always been presented seriously and aseptically... until today.

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In an era in which to advertise a product naked models are often used, even when they are far from being relevant, I propose you the counter-example par excellence.
Wonderbra, producer of the famous Push-Up, perhaps it would be among the few to have reason to use naked models in its posters. Let's see how the company is able to communicate funny and perfectly, often without any model.

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