60% of the clicks of those looking for something on the Internet, occurs in the first 3 results of the SERP (Search Engine Result Page).
75% of users do not go beyond the first page of the SERP.

With these premises, it is quite evident how important it is to position your website well on Google and more generally on all search engines.
The latter is important, if you live in a western country you might think that Google is the most used search engine in the world, but it is not. In China, for example, they use Baidu, in Russia they use Yandex, therefore if you export to these countries you must take care of the positioning of your site also and above all on their search engines.

SEO - Search Engine Optimization

I have collected in this e-book 10 years of SEO experience (Search Engine Optimization).
I guarantee you that I never go on‑line with a new website, if I am not sure I have 100% satisfied the rules set out and motivated here.

In this ebook you will find over 50 tips to overtake the competition:

• The mistakes that are made most frequently, but that you must avoid at any cost.
• The security requirements that Google recommends and promotes.
• Usability and performance improvements that will make you climb the heights of search engines.

It is useless to invest time and money in the creation of a website, if then because of few and avoidable mistakes, this remains unknown to your potential customers.

Therefore, I take the liberty of advising you to choose your web designers or web agencies wisely, since an incorrect optimization in the best case will make you overtake from the competition, in the worst case it will make you disappear from search engines with enormous damage of image... and revenue.